When it comes to a good website design it’s mandatory to keep all the basics of SEO elements in mind such as Title Tags, Meta Tags, Description Tags and Keywords tags, which would make your SEO task much easier. SEO is the most complex and confusing process to deal with and for a novice it’s a tough task.
If you are just starting out with SEO, this post would readily help you to understand the basic level of SEO. If it’s done right, it’s easier than Graphic Designing. So let’s face Search engine Optimization with top free SEO tools available.
The list is ranked according to usability and steps involved in the Search engine optimization Process.
Usually there are two types of sitemaps you can prefer on your site one is HTML for human eye, and one in XML for search engines, bots and spiders. Submitting sitemaps you can easily inform search engine about your website’s pages that are available for crawling with metadata info about each URL’s change time frequency and importance. It won’t help much in SEO but it is helpful for getting your website indexed by search engines if your website has very poor on-page optimization.
You can generate Search engine compatible xml sitemaps by using xmlsitemaps.com, after generating the sitemap, upload it to your website and submit it using Google webmaster tool.
Google Webmaster Tools
This is a free tool from Google, where you can track your website’s Google search activity and monitor websites indexing status. It also offers other great and useful tools that will allow you to:
Check your sites web page indexing status
Check Internal, external as well as broken links
Check Keyword traffic, CTR, to see what keyword peoples are using to visit your site
Check Server errors, 404 errors, and soft 404 errors
Html improvements: check duplicate Meta descriptions, titles of your pages
Sitemap Submission tool
And many other useful tools, but the most important tool you can use for SEO purpose is the Keyword tool, where you can track all the visitors activity, for each Search Keyword and click through rate. With this information you can set your targeted campaign for SEO and SEM.
Hot searches around the globe, this is great tool for tracking top performing keyword for specific term, for i.e., you have a website for wallpapers, then you no doubt want to rank higher for “wallpapers” keyword, with Google trends you can get an comprehensive insights about which country is delivering most searches for that keyword for example have a look at the Google trends snap below.
Here you can see in the map 76% of traffic is coming from India for keyword “wallpapers” and on the right you can see the related terms for wallpapers keyword sorted according to its popularity. With Google trends you can have an idea with working on other related keywords while developing seo content for your website. This is the third step you should follow in optimizing your site for search engines.
Google Adwords Keyword Tool
This tool is lot more similar to Google Trends for keyword investigation, Adword keyword tool is primarily used for paid search results for targeted advertising on google and partnered networks, here we are not interested for advertising but you may find 100’s for related keyword terms for your website content for i.e.
Here I have used a keyword “Web Hosting” you may see there are about 800 related keyword ideas with high competition and global monthly searches with local searches. Here you can see the keyword Web hosting has the highest 224,000 monthly searches.
Backlink checker tool offered by MOZ.ORG under Freemimu module, which enables you to check the websites backlink structure with Keyword Anchor Text, top linking pages, domain authority, page authority, linking root domains. As a guest you are limited to run 3 reports per day and have access to 1,000 backlink profiles for give URL.
Small SEO Tools
SmallSeotool is a comprehensive and 100% free seo tools for beginner and professional. It offers various tools for your Search engine optimization campaign that are listed below.
Plagiarism checker: This tool offers you to check duplicate content over the internet. Duplicate content is major problem in SEO, can lead to lower Search ranking and page rank, almost every search engine can blacklist your website if it has a duplicate content. With plagiarism checker you can check your content before posting to your website if it is 100% original.
Article re-writer pro: This tool is useful for avoiding content duplication. It simply scans through your content for words that can be replaced by synonym, it highlights the words that is been replaced by an alternate word in bold and colorful text, where you can click on the word for the original or suggested word or replace with your own. But you must be careful and not to use this too for article spinning.
Keyword position checker: check your keyword position on Google, Yahoo and Bing. Just enter your web address and your top performing keywords to check position on search engines this tool delve up to 50 page results to check your keywords position.
Search engine Pingler: ping your new blog post to search engines before they recognize it. A fresh content is a key to success and higher visibility of your sites search ranking. You can use seosmalltools pingler to notify search engines about your new blog post or a new updated page of your site.
Backlink profile checker: This tool enables you to check all your backlinks with anchor texts, page rank, Do follow,no follow tags and quality and value of links.
Link Tracker: Track your website’s backling profile, if the site is linking to your site is good or hurting, with this tool you can check your backlink profile with anchor text, page rank and if the page linking to your site is enabled for indexing by Google and the link is live or dead.
Backlink Maker: Get 50+ Quality and Authority backlinks free with backlink maker tool. Just type in your domain name and click make backlink button, and you are done.
Google PageRank Checker: Check your websites Google page rank by just entering your web address, it also displays page rank for each individual page and even validates the page rank is real or fake. Fake page rank is displayed in red.
Reverse IP Domain Checker: If your website is hosted on a shared IP then you must perform reverse IP check to avoid any Google penalty for that shared IP address. If any website is found having malicious content on the shame shared IP address where you site is hosted, then it may harm your websites ranking as well as page rank.
This is the best tool offering all the premium features for free. Just type the URL of your website and within Seconds it will display your websites Comprehensive Inbound Linking data with Anchor Text, linking sites with page rank and alexa rank. SiteExplorer also displays the top Level Domain, Most Linked Countries, and Keyword Data. I should say siteexplorer is a must for every webmaster.
Here are the top free SEO Tools I found best of my knowledge to use those are helpful for beginner and professional, if I miss something let us know in our comment section below.