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Know your Customer, Grow your Business

One of the most important things to bear in mind when starting your own business is the saying, ‘the customer is always right.’  Of course, in reality, we all know that customers aren’t always right, but as a business owner you do always need to take your customer’s opinions and feelings into consideration if you want to be successful!  By spending time researching your target market and working out who your customers are and what they want, you’ll be able to run a much more profitable and successful company in the future.


Getting to Know your Market

So, how do you get to know your target demographic?  There are a few things you can do in the early days of setting up your business that will benefit you in the long run.  By carrying out market research, either independently or through a specialist market research company, you can find out more about consumer’s lifestyles, as well as get answers to specific questions.  If you’re trialling ideas for a new range of products, you could hold consumer focus groups where product ideas are tested.  This is a great way to get feedback on a whole range of things from your product packaging and design to the concept itself, as well as find out more about your target market, pricing for your product or service and where it fits into the current market.

Smart Ways of Marketing

Technology has opened up a whole new world to us as business owners when it comes to new ways of marketing – you can see who has visited your website, where in the world they are located, what they’ve purchased etc, and use this information to build up a profile of your customers, which can then be used for email marketing such as newsletters, promotions and so forth.  In the future, companies will be able to find out even more information about consumers, with the rise of electronic tags replacing product barcodes – so every item a customer buys from the shelf will be tagged and transmitting information.

A Killer Idea

Getting to know more about your intended industry and target market can also help you in the early stages of honing a business idea.  You may think you’ve come up with a brilliant idea, but market research and consumer focus groups could tell a different story, providing you with feedback and realistic, constructive criticism that will help you to make your product or service even better!  You can even test out a few business ideas to see which one is the most viable.  Of course it can be time consuming to do this, so why not use the services of a market research company to help you along the way?  This leaves you more time to analyse the data produced and implement changes to your business plan or idea, after all, you’ll have plenty to keep you busy in the early stages of setting up your own business!

So get to know your customer if you want to have any hope of growing your business, and use all the available tools at your disposal to do just that!

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